# 7-day Amazon affiliate funnel (BalkanPlate)

**Live plan:** https://balkanplate.com/docs/wordcamp/7-DAY-AMAZON-FUNNEL.md  
**Shop:** https://balkanplate.com/shop · **Cookbook:** https://balkanplate.com/cookbook · **Start board:** https://balkanplate.com/start  
**Cockpit paste-ASIN:** https://balkanplate.com/admin → *Više* → Curated Amazon products  

**Rules (CTA hygiene):**
1. Social CTAs always point **in-site first** (`balkanplate.com/shop?recipe=…` or `/cookbook?id=…`) — never Amazon `/s?k=` search.
2. **Add all to cart** = Amazon `gp/aws/cart/add.html` with curated ASINs only.
3. Live search stays off (`/api/search` → 503). No ASINSpotlight credits for browsing.

**Recipe of the week:** see `instance/featured-recipe.json` (API: `GET /api/featured`). Change `recipe_id` anytime (must have ≥2 ASINs).

---

## Day 1 — Ćevapi (hero week)

| | |
|---|---|
| **Recipe id** | `cevapi` |
| **Title EN / SR** | Cevapi / Ćevapi |
| **Shop** | https://balkanplate.com/shop?recipe=cevapi |
| **Cookbook** | https://balkanplate.com/cookbook?id=cevapi |

### Caption (EN)
The grill is imaginary. The craving isn’t.  
Juicy ćevapi, soft bread, ajvar that stains the plate the right way.  
Open the recipe. Tap **Add all to cart**. Eat like the street came home.

### Caption (SR)
Roštilj je u glavi. Glad je stvarna.  
Sočni ćevapi, mekana lepinja, ajvar koji ostavi trag na tanjiru.  
Otvori recept. Klikni **Add all to cart**. Neka ulica dođe kući.

### Description / CTA
EN: US kitchen measures (cups / oz / °F) on BalkanPlate → one cart, no scavenger hunt. Just dinner.  
https://balkanplate.com/shop?recipe=cevapi  

SR: Američke mere (cups / oz / °F) na BalkanPlate → jedna korpa, bez lutanja. Samo večera.  
https://balkanplate.com/shop?recipe=cevapi  

### ASIN gaps (paste in Cockpit)
- Garlic powder → paste `/dp/` for garlic powder (or leave: garlic bulbs already mapped)
- Baking soda
- Kosher salt / black pepper
- Pita bread / lepinja

---

## Day 2 — Sarma

| | |
|---|---|
| **Recipe id** | `sarma` |
| **Title EN / SR** | Sarma (cabbage rolls) / Sarma |
| **Shop** | https://balkanplate.com/shop?recipe=sarma |
| **Cookbook** | https://balkanplate.com/cookbook?id=sarma |

### Caption (EN)
Sunday energy: sarma that tastes like grandma’s kitchen. Shop the rolls kit on BalkanPlate.

### Caption (SR)
Nedeljna energija: sarma kao kod bake. Kupi set za rolnice na BalkanPlate.

### Description / CTA
EN: https://balkanplate.com/shop?recipe=sarma  
SR: https://balkanplate.com/shop?recipe=sarma  

### ASIN gaps
- Fermented sauerkraut jar / leaves
- Ground pork (or keep beef mix ASIN)
- Long-grain rice
- Bay leaves
- Tomato paste
- Dutch oven (tool)

---

## Day 3 — Musaka

| | |
|---|---|
| **Recipe id** | `musaka` |
| **Title EN / SR** | Potato moussaka / Musaka |
| **Shop** | https://balkanplate.com/shop?recipe=musaka |
| **Cookbook** | https://balkanplate.com/cookbook?id=musaka |

### Caption (EN)
Layered potato musaka — weeknight Balkan comfort. Add-all cart ready.

### Caption (SR)
Musaka od krompira — balkanski komfor za radni dan. Korpa spremna.

### Description / CTA
https://balkanplate.com/shop?recipe=musaka  

### ASIN gaps
- Whole milk (béchamel)
- Unsalted butter
- Ground nutmeg
- 9×13 baking dish (tool)

---

## Day 4 — Krompir paprikaš

| | |
|---|---|
| **Recipe id** | `krompir-paprikas` |
| **Title EN / SR** | Potato paprika stew / Krompir paprikaš |
| **Shop** | https://balkanplate.com/shop?recipe=krompir-paprikas |
| **Cookbook** | https://balkanplate.com/cookbook?id=krompir-paprikas |

### Caption (EN)
One pot, red paprika, soft potatoes. The stew that always works.

### Caption (SR)
Jedan lonac, crvena paprika, mekan krompir. Paprikaš koji uvek uspe.

### Description / CTA
https://balkanplate.com/shop?recipe=krompir-paprikas  

### ASIN gaps
- Chicken broth (low sodium)
- Sunflower oil
- Dutch oven 5-qt
- Measuring cups set

---

## Day 5 — Punjene paprike

| | |
|---|---|
| **Recipe id** | `punjene-paprike` |
| **Title EN / SR** | Stuffed peppers / Punjene paprike |
| **Shop** | https://balkanplate.com/shop?recipe=punjene-paprike |
| **Cookbook** | https://balkanplate.com/cookbook?id=punjene-paprike |

### Caption (EN)
Peppers stuffed the Balkan way — rice, beef, sweet paprika. Shop the tray.

### Caption (SR)
Punjene paprike na balkanski način — pirinač, meso, slatka paprika.

### Description / CTA
https://balkanplate.com/shop?recipe=punjene-paprike  

### ASIN gaps
- Long-grain white rice 5 lb
- Tomato sauce cans
- Kosher salt
- Sunflower oil
- Dutch oven (tool)

---

## Day 6 — Gibanica

| | |
|---|---|
| **Recipe id** | `gibanica` |
| **Title EN / SR** | Gibanica (cheese phyllo pie) / Gibanica |
| **Shop** | https://balkanplate.com/shop?recipe=gibanica |
| **Cookbook** | https://balkanplate.com/cookbook?id=gibanica |

### Caption (EN)
Crispy layers, salty cheese — gibanica for brunch or guests.

### Caption (SR)
Hrskavi listovi, slani sir — gibanica za brunch ili goste.

### Description / CTA
https://balkanplate.com/shop?recipe=gibanica  

### ASIN gaps
- Full-fat sour cream
- Whole milk
- Ghee / clarified butter
- Half sheet pan
- Measuring cups set

---

## Day 7 — Ajvar + Baklava (double post or pick one)

### 7a — Ajvar

| | |
|---|---|
| **Recipe id** | `ajvar` |
| **Title EN / SR** | Homemade ajvar / Ajvar |
| **Shop** | https://balkanplate.com/shop?recipe=ajvar |
| **Cookbook** | https://balkanplate.com/cookbook?id=ajvar |

Caption EN: Jar the summer — homemade ajvar (or the shortcut jar).  
Caption SR: Utegni leto u teglu — domaći ajvar (ili brzi jar).  
CTA: https://balkanplate.com/shop?recipe=ajvar  

**Gaps:** eggplant, EVOO, white vinegar, kosher salt, food processor, mason jars.

### 7b — Baklava

| | |
|---|---|
| **Recipe id** | `baklava` |
| **Title EN / SR** | Baklava / Baklava |
| **Shop** | https://balkanplate.com/shop?recipe=baklava |
| **Cookbook** | https://balkanplate.com/cookbook?id=baklava |

Caption EN: Sticky, nutty, phyllo perfection — finish the week sweet.  
Caption SR: Lepak, orasi, kore — završi nedelju slatko.  
CTA: https://balkanplate.com/shop?recipe=baklava  

**Gaps:** chopped walnuts, pistachios, ghee, sugar, honey, lemon juice, oven thermometer.

---

## Paste-ready `/dp/` targets (priority gaps)

Open Amazon in a normal browser → copy product URL → Cockpit → *Više* → paste + optional recipe id.

| Ingredient / query | Attach to recipes | Status |
|---|---|---|
| fermented sauerkraut jar | `sarma` | **NEED /dp/** |
| long grain white rice 5 lb | `punjene-paprike`, `sarma`, `djuvec` | **NEED /dp/** |
| tomato sauce cans | `punjene-paprike` | **NEED /dp/** |
| tomato paste cans | `sarma`, `bosanski-lonac` | **NEED /dp/** |
| chicken broth low sodium | `krompir-paprikas` | **NEED /dp/** |
| sunflower oil cooking | many | **NEED /dp/** |
| enamel dutch oven 6 quart | `sarma`, `punjene-paprike`, stews | **NEED /dp/** |
| measuring cups and spoons set US | `krompir-paprikas`, `gibanica` | **NEED /dp/** |
| full fat sour cream | `gibanica` | **NEED /dp/** |
| whole milk | `gibanica`, `musaka`, `palacinke` | **NEED /dp/** |
| ghee clarified butter | `gibanica`, `baklava` | **NEED /dp/** |
| chopped walnuts 2 lb | `baklava` | **NEED /dp/** |
| raw honey 2 lb | `baklava` | **NEED /dp/** |
| pita bread | `cevapi` | **NEED /dp/** |
| Vegeta seasoning | pantry / stews | **NEED /dp/** |
| eggplant | `ajvar`, `djuvec` | **NEED /dp/** |
| bay leaves dried | `sarma` | **NEED /dp/** |
| dry navy beans 2 lb | `tavce-gravce` | **NEED /dp/** |

**Add-all ready now (seeded from pantry + offline cache, ≥2 ASINs):** **15 recipes** — including `cevapi` (5), `musaka` (5), `proja` (5), `punjene-paprike` (4), `sarma` (3), `krompir-paprikas` (3), `gibanica` (3), `burek` (3), `pljeskavica` (3), `tavce-gravce` (3), `ajvar` (2), `baklava` (2), `palacinke` (2), `bosanski-lonac` (2), `djuvec` (2). Live count: `GET /api/featured` → `stats.recipes_add_all_ready`.

---

## How to post (any day)

1. Film or still from cookbook photo (`/cookbook?id=…`).
2. Caption EN + SR (above).
3. **Only** BalkanPlate link in bio/first comment.
4. Pin comment: “Add all → Amazon cart with our tag.”
5. After post: open Cockpit → paste any missing `/dp/` from the gap table.

---

## Day-1 copy block (paste now)

```
EN:
Balkan street food at home: juicy ćevapi + ajvar.
Open the recipe → tap Add all to cart → cook tonight.
https://balkanplate.com/shop?recipe=cevapi

SR:
Balkanska ulica kod kuće: sočni ćevapi + ajvar.
Otvori recept → Add all to cart → večeras na stolu.
https://balkanplate.com/shop?recipe=cevapi
```