# 14-day free-tools campaign checklist

**Voice:** We don’t sell content. We pass a plate. → [HUMAN-FOOD-VOICE.md](https://balkanplate.com/docs/wordcamp/HUMAN-FOOD-VOICE.md)  
**PDF:** https://balkanplate.com/docs/BalkanPlate-Food-Campaign.pdf  
**Partner kit:** https://balkanplate.com/docs/wordcamp/PARTNER-HEADER-KIT.md  
**7-day funnel copy:** https://balkanplate.com/docs/wordcamp/7-DAY-AMAZON-FUNNEL.md  
**Board:** https://balkanplate.com/start · **Cockpit:** https://balkanplate.com/admin  
**Featured:** Ćevapi → https://balkanplate.com/shop?recipe=cevapi · **Cookbook:** https://balkanplate.com/cookbook  

**$0 rules:** Smell > features · in-site links only · Add-all CTAs · no Amazon search · no paid ads · burn SocialBee’s 14 days · WP camp = **Novi Sad** (16–19 Aug 2026).

---

## Day 0 — SocialBee maximize (do first)

Hosting UI already shows SocialBee. TikTok **US Recipe Convert** = Connected / Running.

| # | Task | Done |
|---|---|---|
| 1 | Open SocialBee from hosting / “Open SocialBee” CTA | [ ] |
| 2 | Connect **Facebook Page** (you click Connect — complete OTP yourself) | [ ] |
| 3 | Connect **Instagram Business** | [ ] |
| 4 | Connect **Pinterest** (Business if available) | [ ] |
| 5 | Connect **X** | [ ] |
| 6 | Note trial end date: _______________ | [ ] |
| 7 | Create Canva Free templates (optional) | [ ] |
| 8 | Set featured recipe = `cevapi` in Cockpit | [ ] |
| 9 | Paste ≥2 gap ASINs for ćevapi (pita, salt, etc.) | [ ] |
| 10 | Schedule Days 1–7 posts in SocialBee from funnel captions | [ ] |

**Do not** create fake third-party accounts that require someone else’s phone OTP. Checklist only — you authenticate.

---

## Days 1–7 — Recipe funnel (SocialBee)

| Day | Recipe | Shop link | Caption source |
|---|---|---|---|
| 1 | Ćevapi (hero) | `/shop?recipe=cevapi` | 7-DAY-AMAZON-FUNNEL Day 1 |
| 2 | Sarma | `/shop?recipe=sarma` | Day 2 |
| 3 | Musaka | `/shop?recipe=musaka` | Day 3 |
| 4 | Krompir paprikaš | `/shop?recipe=krompir-paprikas` | Day 4 |
| 5 | Punjene paprike | `/shop?recipe=punjene-paprike` | Day 5 |
| 6 | Gibanica | `/shop?recipe=gibanica` | Day 6 |
| 7 | Ajvar + Baklava | `/shop?recipe=ajvar` · `/shop?recipe=baklava` | Day 7 |

Each post: EN + SR caption · first comment pins Add-all · link stays on balkanplate.com · after post paste missing `/dp/` in Cockpit.

---

## Days 8–14 — Remix + partners + Novi Sad

| Day | Theme | Action |
|---|---|---|
| 8 | Ćevapi remix | Repeat hero with Add-all emphasis |
| 9 | Banner exchange | Send 3+ partner emails (see Partner kit) |
| 10 | Sarma Sunday | Soft sell + cookbook photo |
| 11 | Tools story | Measuring cups / dutch oven → paprikaš shop |
| 12 | Cookbook rail | Link `/cookbook` multi-dish |
| 13 | WP Novi Sad | Tease https://events.wordpress.org/novisad/ + WP-INTEGRATION.md |
| 14 | Recap | Client 1 / Client 2 next moves · cancel unused trials |

---

## Free tools to use NOW (no paid spend)

| Tool | Use | Notes |
|---|---|---|
| **SocialBee 14-day** | Schedule all networks | Connect FB / IG / Pinterest / X now |
| **TikTok** (already connected) | US Recipe Convert | Keep running |
| **Canva Free** | Stills / carousels | Export → SocialBee media |
| **Pinterest organic** | Pin recipe photos | Via SocialBee once connected |
| **Google Business** | Optional local listing | Skip if OTP friction |
| **Buffer / Later** | Only if free tier helps | Prefer SocialBee while trial is live |
| **Banner exchange** | Balkan food blogs | Zero money — Partner header kit |
| **Footer ads** | Own network | Cockpit → Ads · type `image` / `html` / `own` |

---

## Client 1 / Client 2 placeholders

| | Client 1 | Client 2 |
|---|---|---|
| Name | _______________ | _______________ |
| Owns | SocialBee + ASINs + partner email | Creatives + video + .rs |
| Phone habit | Campaign tab checklist | Canva → SocialBee upload |

---

## Exact links (bookmark)

- https://balkanplate.com/shop?recipe=cevapi  
- https://balkanplate.com/cookbook  
- https://balkanplate.com/start  
- https://balkanplate.com/admin  
- https://balkanplate.com/admin/ads  
- https://balkanplate.com/docs/BalkanPlate-Food-Campaign.pdf  
- https://balkanplate.com/docs/wordcamp/CAMPAIGN-14-DAY.md  
- https://balkanplate.com/docs/wordcamp/PARTNER-HEADER-KIT.md  
- https://tocups.com/ops · https://tocups.com/analytics · https://tocups.com/queue  

Track Day N in Cockpit → **Campaign** (localStorage + `instance/campaign.json`).