# WordPress project integration (BalkanPlate Network)

**Pitch:** https://balkanplate.com/camp  
**Cockpit:** https://balkanplate.com/admin  
**WP Novi Sad (16–19 Aug 2026):** https://events.wordpress.org/novisad/  

This is not “replace every site with WordPress.” It is **how a WordPress project can plug into the food network** (shop, cookbook, ads, YouTube) where WP shines: content, SEO, client familiarity.

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## What can integrate into a WP project

| Piece | How it fits a WP site | Status |
|---|---|---|
| **Cookbook / dishes** | Embed dish cards or deep-link `/cookbook?id=…`; WP pages for story + SEO, BalkanPlate for measures + shop | Live deep-links |
| **Shop / Add-all Amazon** | CTA buttons from WP posts → `/shop?recipe={id}`; cart stays on BalkanPlate (Associates) | Live |
| **Footer ads rail** | `ads.js` embed on WP (same rail as network sites) without AdSense | Live (`/ads.js`) |
| **Recipe of the week** | WP homepage block pointing at `GET /api/featured` | API ready |
| **Help / answering** | Optional `guide.js` on WP content pages | Live on BP |
| **Cockpit** | Operator panel *alongside* WP — not inside `wp-admin` | Live `/admin` |
| **Official WP plugin** | Shortcodes / blocks for shop CTA + featured dish | **Candidate for Novi Sad** |
| **REST from WP** | WP as CMS; network consumes published posts if needed | Roadmap |

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## Integration patterns (client conversation)

1. **WP = marketing + guides** — landings, blog, SEO in WordPress. Commerce/cooking tools stay on BalkanPlate / To Cups URLs.
2. **Soft embed** — one script (`ads.js`) + outbound recipe/shop links. Fastest handoff.
3. **Harder couple (later)** — plugin/blocks that render featured dish + “Shop ingredients” from our JSON/API. Still no live Amazon search required.
4. **Operator path** — client editors use WP; cooks/operators use phone cockpit for sync, ads, server health.

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## Demo line for WP camp

> “Your WordPress project stays WordPress. We attach the plate: cookbook photos, US kitchen measures, Amazon Add-all, footer promos — then one mobile cockpit so the network doesn’t die in five dashboards.”

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## Links for handover

| Resource | URL |
|---|---|
| Pitch deck | https://balkanplate.com/camp |
| Start of day | https://balkanplate.com/start |
| Products without search | https://balkanplate.com/docs/wordcamp/HOW-PRODUCTS-WITHOUT-SEARCH.md |
| Network open book PDF | https://balkanplate.com/docs/BalkanPlate-Network-Product.pdf |
| Food campaign PDF | https://balkanplate.com/docs/BalkanPlate-Food-Campaign.pdf |
| Wordcamp docs index | https://balkanplate.com/docs/wordcamp/ |